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AMH is an independent media house free from political ties or outside influence. We have four newspapers: The Zimbabwe Independent, a business weekly published every Friday, The Standard, a weekly published every Sunday, and Southern and NewsDay, our daily newspapers. Each has an online edition.

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Farai Chigora

Farai Chigora

Farai Chigora writes for:
  • The NewsDay
  • The Zimbabwe Indendent
  • The Standard
  • The Southern Eye
  • HSTV
Follow Farai Chigora on:

Business Opinion: Brand activation and entrepreneurship

Key elements of brand activation include experiential marketing, product demonstrations, promotional events, sponsorships, and various interactive initiatives....
Standard People
By Farai Chigora 5 days ago
Business Opinion: Brand activation and entrepreneurship
Ethical marketing in entrepreneurship
Ethical marketing in entrepreneurship
Business
By Farai Chigora 12 days ago
STP marketing and entrepreneurial success
STP marketing and entrepreneurial success
Business
By Farai Chigora 19 days ago
Business Opinion: Stakeholder management and entrepreneurship
Business Opinion: Stakeholder management and entrepreneurship
Standard People
By Farai Chigora 26 days ago
Business Opinion: Importance of planning in entrepreneurship
Individuals might become more focused on following these rules than on achieving their goals if they adhere strictly to them....
Standard People
By Farai Chigora 1 month ago
Business Opinion: Importance of planning in entrepreneurship
Direct marketing and entrepreneurial competitiveness
 In the realm of advertising and communication with a targeted audience, direct marketing is one of the available options....
Business
By Farai Chigora 1 month ago
Direct marketing and entrepreneurial competitiveness
Content marketing and competitive entrepreneurship
The goal of content marketing is to attract and increase interaction with the targeted group of users or audience....
Standard People
By Farai Chigora 1 month ago
Content marketing and competitive entrepreneurship
Strategic management and entrepreneurial competitiveness
Effective strategic planning requires an understanding of the organisation’s SWOT analysis—its strengths, weaknesses, opportunities, and threats....
Standard People
By Farai Chigora 2 months ago
Strategic management and entrepreneurial competitiveness
Organising and entrepreneurial competitiveness
Consequently, this results in increased specialisation, efficiency, and speed in the performance of job duties. ...
Business
By Farai Chigora 2 months ago
Organising and entrepreneurial competitiveness
Business opportunity in entrepreneurship
In other words, you are resolving an issue for others, and the way you generate profit is by charging them for the solution you provide....
Standard People
By Farai Chigora 2 months ago
Business opportunity in entrepreneurship
.

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